Wow. There are few times in life that Mr. Tru Art feels so inspired that words fail to describe the feeling. The first time I heard the Purple Tape. The time I got a pair of Nike Dunks on sale at Champs for $20 bucks on the clearance rack. And now the band Best Coast and MTV with the help of a bunch of great up and comers, have left Mr. Tru Art dumb-struck again. Thank You Best Coast and MTV and Drew Barrymore, who while at the helm directing, did justice to this often over done concept of star-crossed lovers. So well in fact, that you don't really notice the corny parts, like the West Side Story-esque fight scene that oddly had a singular, random breakdancer in it. Go figure.
The "super video", so named because of a hefty budget and cast, seemed to make a huge splash online the day it premiered. For good reason. I guess these kids nowadays ain't all Kesha and Souljah Boy. Best Coast is known for surfer, lo-fi garage rock. The setting of the L.A. resovoirs is a long way from the beach, but the juxposition works. The locations, pacing and timing of the video make the creepiness and ghostly sound of the garage band vocals make sense. It takes place largely in alleys and tunnels. The video seems to have a built in echo effect. Barrymore's direction is neither dark nor morbid but it still has a sense of urgency and gravity. Is it stylish? Yes, orgasmically so.
The set design, art direction and costumes are above par. Channeling the nineteen fifties, retro vibe, the looks that the principle characters are rocking can be considered classic. Denim jackets and Chuck Taylors will never go out. I want a Night Creeper Jacket, yo. Watch the video and you gonna want one too.
Keep your eye the girl from Let Me In and Kick Ass (Chloë Moretz), I think she's gonna have a bright future in the film game.
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